Communication Strategies to Combat COVID-19 Vaccines Hesitancy

نویسندگان

چکیده

COVID-19 infectious disease resulted in a pandemic that has threatened millions of people the world. It is caused by severe acute respiratory syndrome coronavirus (SARS-CoV-2), and it created global health crisis. Hence, present study aimed at assessing communication strategies used Ethiopian Public Health Institute Ministry to address vaccine hesitancy, make analysis vaccination messages, hybrid media messages label best practices techniques hesitancy. To attain this objective, qualitative research method was employed analyze were disseminated with national regional social platforms. MOH EPHI messages; ministers, prominent people, opinion leaders activists’ speeches as subjects study. selected through purposive sampling method. The contents regarding analyzed. finding showed building acceptance effective important stop spread virus. participatory presumptive style communications are possible promote before reaches on refusal stage. Moreover, results revealed contributed advocacy campaign improve acceptance. mold unscientific information misinformation vaccine. In sum, using very create awareness about vaccines, avoid hesitation strength public vaccines acceptability.

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ژورنال

عنوان ژورنال: Journal of pharmaceutical research international

سال: 2021

ISSN: ['2456-9119']

DOI: https://doi.org/10.9734/jpri/2021/v33i40b32266